Icon Bike Tours was conceived way back in 1989 when Brian "Bubba" Cooke toured France for the first time with a couple of cycling-mad friends. Having ridden the highest passes in the Alps for two weeks, they watched on as Greg LeMond and Laurent Fignon fought one of the most epic duels in Tour history. Many years of planning and subsequent trips to the Alps and Dolomites later, Bubba's Cycling Tours Rode into action!! Now known as Icon Bike Tours, we proudly continue this wonderful tradition.
Why us? We think there are few compelling reasons We know there are a lot of cycle tour companies out there with a lot of bells and whistles and options designed to offer a 5- star holiday.
If you are seeking a 5-star cycling trip where you get your brow wiped by our guides at the top of every climb, your feet massaged every night after a big day in the saddle, almond milk lattes and silver service dining experiences every night, then we probably aren't the tour company for you.
If you are seeking unique rides a little bit off the beaten track as well as some of the iconic climbs, authentic restaurants with local and regional delights, a mighty feast after a big day out in the mountains, shared dining experience with fellow travelers, a chance to savor fresh pastries, traditional coffee, and regional wines, and the best value cycling tour for nights accommodation and kilometres ridden.... then we may have a match.
If you are looking for passionate guides with a knack for finding the smaller back roads, and rides that will all at once challenge, inspire and delight you, contact us to see how we can create your holiday dreams.
We plan our rides carefully to provide the perfect mix of traditional and iconic climbs combined with the quiet glorious back roads less travelled. We will show you the best of the mountains in each area, stay in authentic accommodation and local restaurants, and visit the local bar for fresh pastries and macchiato's to fuel us for a days climbing. Lunch on the road will be at one of the local villages along our route, serving up paninis, pasta and apple strudel.
You won't have your own Sherpa but your mind will be blown at how good cycling can be in the mountains.
We care about creating a cycling tour you will always remember. Come on the journey with us and you will discover the essence of cycling in the most incredible places, and create lifelong memories of your achievements and friendships.